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Frequently asked questions
What is PPP and why does it matter for App Store pricing?
PPP (Purchasing Power Parity) compares how much a basket of goods costs in different countries. Pricio uses this data to help you set prices that feel fair to each market — so you don't overcharge in low-income countries or leave money on the table in high-income ones.
How does the Big Mac Index help with app pricing?
The Big Mac Index is a real-world benchmark of purchasing power across countries. By referencing it, Pricio grounds your pricing in actual economic data rather than guesswork.
Can I use pricing models from existing apps?
Yes. Pricio includes strategy templates based on how apps like Netflix, Spotify, and Tinder price their products. You can apply their pricing logic to your own app with one tap.
Which countries and currencies are supported?
Pricio covers all 175+ App Store countries and territories with up-to-date exchange rates and PPP data.
Do I need to manually update prices when exchange rates change?
No. Pricio tracks exchange rates and PPP data, so your recommended prices stay current. You choose when to apply updates.
Is my pricing data secure?
Yes. Your app's pricing data stays on your device. Pricio doesn't store or share your strategies.
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